Streamer Station

Streamer Station, a company providing design and marketing services for both Twitch streamers and Discord servers, approached us with the goal of increasing the discoverability of one of their client’s Discord servers through search engines optimization. We knew that for this server to stand out and grow its audience, we needed to create a strategy that was both effective in reaching its target audience and optimized for search engines.

Marketing Challenges

The case study of Anomaly, a popular streamer on Twitch, is a testament to the power of comprehensive design and marketing strategies when it comes to increasing engagement and viewership on the platform.

Anomaly had been streaming for several months and had built up a small but dedicated fanbase, but they knew that they needed to take their channel to the next level if they wanted to turn their passion for gaming into a successful career. That’s when they decided to seek out the help of Streamer Station, a company specializing in helping streamers optimize their channels and grow their audiences.

The first step that Streamer Station took was to conduct a thorough audit of Anomaly’s channel, analyzing everything from their branding and design to their content and engagement strategies. From there, they developed a comprehensive design and marketing plan to help them stand out from the crowd and attract more viewers.

One of the key elements of this plan was to revamp their branding and channel design. Streamer Station worked with Anomaly to create a new logo and channel art that was more eye-catching and memorable, and that better reflected their personality and interests. They also helped them to optimize their channel layout and navigation, making it easier for viewers to find the content they were looking for.

Next, Streamer Station helped Anomaly to create more engaging and interactive streams. They taught them how to use tools like polls, quizzes, and giveaways to encourage their viewers to participate in their streams, and they also helped them to create a schedule of regular live events and Q&A sessions that would keep their audience coming back for more.

Client Name


Release Date

August 21, 2020

Project Types

Marketing Challenges

In addition to these on-channel strategies, Streamer Station also helped Anomaly to optimize their Discord server for search engines. By using the right keywords and hashtags, and by creating a user-friendly interface, they were able to increase the discoverability of their Discord server and bring in more viewers.

Finally, Streamer Station helped Anomaly to create a comprehensive marketing plan to promote their channel and attract more viewers. This included creating engaging social media posts, running ad campaigns on platforms like Facebook and Instagram, and leveraging influencer marketing to reach new audiences. The results of this comprehensive approach were impressive. Within just a few months, Anomaly's engagement and viewership had increased significantly, and they were well on their way to building a successful streaming career. Thanks to the help of Streamer Station, Anomaly was able to take their channel to new heights and achieve their dream of becoming a successful streamer.

  • We helped Anomaly soar to new heights with a search engine optimized Discord server, boosting visibility and drawing in new members.
  • Anomaly's Discord server soared in discoverability with our guidance on optimizing titles and tags.
  • We crafted a captivating server description for Anomaly, drawing in new members effortlessly.
  • With our expertise, Anomaly's Discord server became a seamless and user-friendly experience for new members.
  • We empowered Anomaly to make data-driven decisions for their server's discoverability with tools and analytics.


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